Business Administration

 

Marketing

Certificate Program

 
A marketing certificate program provides educational training to those seeking career opportunities in the advertising, retailing and selling careers. The certificate can be earned in as little as one semester[1] and is fully transferable to the Associate of Applied Science Degree of Business Administration.

This Emphasis is designed to prepare students for entry-level positions in marketing, sales, Advertising, and promotion. Interpersonal relations, leadership and decision-making are emphasized.
 
Who is a certificate for? Individuals who are looking to grow in their career beyond their current position. People that are interested in areas such as:
 
  •          Advertising
  •          Personal selling
  •          Distribution
  •          Business Sales Networking
  •          Small Business operations
  •          Retail Management
  •          And Many, Many More
 
The certificate consists of four courses that are designed for individuals in the entry and mid-level Sales, Advertising or Marketing positions. 
 
Key skills:
  •          Advertisement Planning
  •          Retail Concepts
  •          Personal Professional Selling
  •          Product Promotion And Development
 
Are you wondering why do some businesses succeed while others fail? What are the crucial skills needed to make a business profitable in today’s global economy? These courses can help you understand these questions as well as make you part of the answer.
 
Certificate Courses:
Course Number Title Credits
BADM 146 Personal Selling 3
BADM 242 Principles of Marketing 3
BADM 244 Retailing 3
BADM 248 Principles of Advertising 3
  TOTAL CREDITS 12
                                                                                                       
                                                                                                               
 Accredited by the Association of Collegiate Business Schools and Programs (ACBSP)
 
 


[1] Based on full-time student enrollment. Not all classes are offered every semester.