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Administration
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Office of Marketing and Public RelationsMissionThe Marketing and Public Relations Office at San Juan College manages the College's marketing, public relations and communications efforts to ensure the College effectively communicates with both its internal and external stakeholders. The office serves two primary functions: to build and maintain a positive image of SJC among its various constituencies and to assist in maintaining and building student enrollment. Logo / Style GuidesMedia DownloadsStaff
We are located in room 4230 of the Educational Services Center. That's on the second floor of the building with the clocktower. What We Can Do For You...An Overview of ServicesAdvertisingOur office can help you place display ads in the newspaper, as well as 30-second spots on radio and TV. We'll work with you in drafting text for your ads -- radio or newspaper. For print ads, we'll design them and give you a chance to approve the final layout. For radio ads, we'll arrange for studio production or make sure the stations receive the script to record themselves. We'll reserve the space/time, place the ads, deliver them to the newspapers or radio stations, and submit the paperwork required by the Business Office. Please note that this job form will be emailed directly to the Office of Public Relations so we may begin work on it as soon as possible. Print choices: Farmington Daily Times, Durango Herald, Gallup Independent, Navajo Times, Aztec Local News, Four Corners Business Journal. Radio choices: adult contemporary, classic rock, country, Christian, Navajo speaking, Spanish speaking, oldies. TV choices: KOBF NBC affiliate, KOAT ABC affiliate, KREZ CBS affiliate, Cable. [move up] MarketingWhen you want your message to reach a specific population or when you want to promote a specific event or program, we can help. Please contact Rhonda Schaefer about help in developing a marketing plan, what's your goal, who you want to reach, how you will communicate with them and what you want to say, what you want them to do, what your timeline is, etc. [move up] Printing and Publications DevelopmentDepartmental brochures are designed in a standard format to all look like they come from the same institution. Information included in departmental brochures includes philosophy, description of the basic program, listing of required courses, contact phone number, and 3-4 photos. We can help you put copy together, but we will rely on you to provide the "meat" of the narrative in the brochure. We can shoot photos for you or you can check our files for high quality, appropriate images. These brochures are printed in two colors -- black and another color, which you may choose -- so they are printed off campus. Cost for 1,000 is approximately $400 or less. Recruitment brochures can be more elaborate and some people may want to produce color pieces. There are other options besides a four-color project, however, and we can help you brainstorm some ideas. How to start the ball rolling This job form will be emailed directly to the Office of Public Relations so we may begin work on your project as soon as possible. Communicator, Staff Notes and Weekly News Clips Staff Notes is an internal publication so we are more apt to include "family" type news there. It is produced monthly. Please submit items to Rhonda Schaefer, ext. 3087 or SchaeferR@sanjuancollege.edu. Communicator is an external newsletter with 20,000+ distribution and is inserted into the Farmington Daily Times. News included must appeal to the general public and should be focused on the future -- upcoming events, new programs, etc. -- instead of recaps of past news. Deadline is the 10th of the month prior to distribution. Communicator is produced semi-monthly with issues in January/February, March/April, May/June, July/August, September/October and November/December. If you would like to submit news, e-mail SchaeferR@sanjuancollege.edu. Weekly News Clips is a weekly e-mail newsletter that is designed to keep employees updated on the various news on campus job openings, events, new employees, construction updates, strategic planning and other timely topics. Clips is sent out every Friday morning via e-mail. If you would like to submit news, e-mail SchaeferR@sanjuancollege.edu. [move up] Business Cards and LetterheadThe College adheres to a standard format for letterhead and business cards, but if you are located off campus or can make a case for altering the standard, we will include the name of your department/division on the letterhead and your unique mailing address, if appropriate. This job form will be emailed directly to the Office of Public Relations so we may begin work on your project as soon as possible. Click here to submit a Business Card Request. For business cards, include the following information:
Cost for 1,000 business cards is about $68, 500 for $45, and 250 for $35. If you just need a supply of the standard letterhead and envelopes, you may purchase those in the Bookstore. Cost is $30.20 for a ream (500) of letterhead, $60.95 for a ream of matching envelopes. Half sheets of stationary can be purchased for $21.12 for 250 sheets, half sheet envelopes are $56.82 for 250. [move up] Media Relations and PublicityNews releases We have developed good relationships with the media in the area, so they usually run the news releases we send and often develop them into more extensive feature stories. But the rule of thumb is there is no guarantee. And we cannot tell them when or where to run the story. For that kind of control, you'll need to pay for advertising. Please give us advance notice of an event so we can plan the publicity accordingly. This job form will be emailed directly to the Office of Public Relations so we may begin work on your project as soon as possible. Publicizing events or programs Submit your request and a draft of the text as soon as you know the date of your event, or 2-3 weeks prior to the event. This gives us time to send out a news release at least a week ahead of time. Some publications (Four Corners Business Journal, New Mexico Magazine) require more lead time, so send us the information as soon as you can. (New Mexico Magazine requires 3 1/2 months lead time to be included in its "Sundial" calendar listing.) We'll edit your text and put it in the appropriate format for our local media:
And, as appropriate, to:
[move up] PhotographyThe Public Relations Office is available to take photographs of your event or program. If you require professional photography for a special brochure or event, we can arrange that for you as well. You will be responsible for paying for the services of a professional photographer, which runs about $50 an hour. We are free, however. If you want to use a photograph to illustrate a printed brochure or promotional piece, we have an extensive collection of slides and digital photos. If we don't have what you want, we can arrange to have a special photograph taken. This job form will be emailed directly to the Office of Public Relations so we may begin work on your project as soon as possible. [move up] Tabletop Display
If you are unfamiliar with how to set up the display, we will demonstrate that for you in the office prior to the time you will need the display. Photographs are available for use with the display. They are mounted on foamcore and have Velcro stickers on the back so they will stick to the display. We also have a variety of promotional material you can take with you to distribute. [move up] SJC LogosIf you need a logo that includes your department name, these can be requested from Public Relations by emailing SchaeferR@sanjuancollege.edu Click here to download SJC Logos [move up] |
Please complete the form below to reserve the tabletop display as soon as you know when you will need it. We keep a calendar and sometimes book several months in advance.
4601 College Boulevard
Farmington, New Mexico 87402
505-326-3311
Copyright © 2013, San Juan College
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